THE REAL REASON
It was never your feet.
Feet do not smell. Bacteria do. They live in the cotton, feed on the sweat it holds, and a normal wash never gets all of them out. Which is why the sock is the part that has to change.
- Shoes off at a friend's place
- Hour nine at the office
- The gym bag on Thursday
- Day three of a trip
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WHAT MOST PEOPLE TRY FIRST
You have probably tried most of this.
None of it is wrong. It just treats the wrong thing.
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Sprays and powders
They work for a while. The bacteria in the fibre never went anywhere.
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A spare pair in the bag
That only delays it. You change the sock, not the cause.
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Washing hotter, washing more often
Bacteria settle deep in cotton. A normal cycle thins them out, it does not clear them.
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Rotating your shoes
Sensible, and it does help the shoe. But the smell starts in the sock, so the source is still there tomorrow.
So if you want to change something, start with the sock.
THE FIX
Spun into the yarn, not sprayed on top.
65% silver-ion fibre, spun into the yarn itself. The silver keeps odor-causing bacteria from taking hold, and because it lives in the yarn, it keeps working. Wash after wash.
TESTED TO 300 WASHES
We tested it far longer than we promise it.
Antibacterial performance was tested after 300 washes. Wash them once a week and that is close to six years. Our guarantee covers 100 wears. We would rather the testing outran the promise than the other way round.
THE NUMBERS
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98%
Of odor-causing bacteria, stopped
Up to 98% antibacterial effectiveness.
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300 washes
And still antibacterial
Performance tested after 300 wash cycles.
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30 days
To change your mind
First-Pair Guarantee. Wear one pair, send the rest back unworn.


WHAT IT ACTUALLY BUYS YOU
Take your shoes off anywhere.
No spare pair in the bag. No quiet calculation about which shoes you wore yesterday. Nothing to manage at all.
SHOP THE COLLECTIONThe questions people actually ask
Is silver safe against your skin all day?
Yes. Every NƟRM sock is certified to OEKO-TEX Standard 100, Product Class I. That is the strictest class in the standard. The silver is bonded into the yarn, so there is nothing loose to transfer.
Will it wash out?
No. Antibacterial performance was tested after 300 washes. The silver is 65% of the yarn, not a finish sitting on top of it.
What if my feet sweat a lot?
Our cotton-silver blend keeps moisture moving, not trapped. Silver ions help reduce the bacteria that cause odor, so your feet stay drier, fresher, and more comfortable all day. If your feet run hot, these are built for you.
How many wears between washes?
Two to three for most people. The silver-ion fibre keeps the sock fresh between wears, so a pack stretches further than a regular sock drawer.
How should I wash them?
Machine wash at 30°C, inside out. Tumble dry low or hang. No fabric softener, no bleach.
What if they do not work for me?
Open one pair and wear it. If it is not for you, send your order back within 30 days for a full refund. We just ask that the rest of the pack stays unworn.
THE DIFFERENCE
Why NƟRM?
How a NƟRM sock compares with the two sock types most people already own.
| Feature | NƟRM | Regular sock | Sport sock |
|---|---|---|---|
| Odor-free after a full day | |||
| Still fresh at wash one hundred | |||
| How the odor control works | Silver in the fibre | ||
| Combed cotton next to skin | |||
| Wears with tailoring | |||
| Cushioning | Medium | Thin | Thick |
| Built for | Every day | Short wear | Training |
Everyday socks. Uncommon freshness.
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Fresh at the end of the day
Silver ion is spun into the yarn, so it works from the first hour to the last.
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It does not wash out
Bonded into the fibre, not sprayed on. The sock behaves the same at wash one hundred.
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One sock for the whole week
Combed cotton, medium cushion, a shape that works with loafers and trainers alike.
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